THE ONLY AGENCY
BRAND NARRATIVE + AESTHETICS →
The Only Agency champions leaders in the fashion, beauty and entertainment industries. They make connections and pair creatives to meet the needs of their celebrity, brand and editorial partners. We designed branding and a new website for The Only Agency that highlights their iconic and timeless essence. Inspiration came from 1990s and early 2000s ad campaigns, nostalgia and emotional connections established in those editorial worlds, and a love of handsome type.
VISUAL CONCEPT →
Narcissus by Caravaggio painted in 1599
Narcissus was a character from Greek mythology known for his great beauty and fell in love with his reflection, not knowing what it was.
The brand ecosystem includes a classic wordmark that can pair with geotag identifies to showcase The Only Agency’s multiple office locations, as well as an animated emblem with a horizontal reflection that allows the solitary word “Only” to see it’s isolated self in a pool of water, like Narcissus. We are the one and only. The Only Agency.
WEBSITE DESIGN + DEVELOPMENT DETAIL→
When designing The Only Agency’s website, we sought to balance the company’s confident ease with their large artist roster and extensive portfolios. The solution we developed, in collaboration with Visitor Assembly, combines clean grids, ample negative space, thoughtful text hierarchy, and image curation. An interactive homepage animation uses a parallax technique to showcase select photographs that rotate with the latest campaigns. Internal navigation pages offer multiple ways to peruse creatives by craft and location, and individual artist pages pull through the brand’s editorial feel.
Website development in collaboration with Visitor Assembly