ERICK HARCEY for BON APPETIT

We were given the opportunity to develop all aspects of the Upton 43 story, brand and space. (read the case study here). We instilled a deep sense of story into every facet of the project which made public relations initiatives flow in a connected, clear and impactful way. Instead of having to craft a new story for the PR phase of the project, we built the depth and interest from the beginning, allowing us to bring international attention and accolades to chef Erick Harcey and his dream restaurant centered around his humble roots in rural Minnesota combined with conceptual, fine dining artistry.